jubii.com U.S. launch

C H A L L E N G E

• Launch the first online destination with a dedicated suite of Web services for one-stop communication, file sharing, storage, and trusted social network.
• Build brand awareness of the new service.
• Drive viral adoption of Beta release.
• Establish the Jubii.com brand as the undisputed leader in cell phones for kids highlighting their first-to-market position.
• Drive Jubii.com active user registrations, and help keep them engaged.

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Firefly Mobile, Firefly Phone Introduction

C H A L L E N G E

• Launch a new consumer electronics product in an entirely new category.
• Build brand awareness about the Firefly phone’s unique features and benefits, while educating a dual target: parents and kids.
• Establish the Firefly Mobile brand as the undisputed leader in cell phones for kids highlighting their first-to-market position.
• Drive traffic to sales channels and product purchase.

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