Heidi Groshelle
An award-winning Publicist, Heidi Groshelle builds the reputations of international brands and helps start-up companies introduce innovative technology products in the US, Europe and Asia.

Heidi led the PR launch of the first plasma televisions in the US with Fujitsu and Hammacher Schlemmer, introduced the Firefly Phone, the first mobile phone for kids, and promoted emerging enterprise and Internet technologies.  Heidi’s PR expertise and knowledge of emerging enterprise data management, data security and data storage technologies is widely recognized.

Early in her PR career, Heidi promoted new music and film industry innovators who went on to found or lead DigitalDomain, Lucas Film and Pixar.  In the mid-1990s, Heidi began working with Silicon Valley startups and international companies who were creating new consumer electronics and enterprise technology.  

Heidi has a Bachelor of Arts degree from the University of California at Santa Barbara.

Zane Groshelle
Zane Groshelle fits right in with today's creative young business leaders, and the younger consumer. He has created and executed market-making brand development strategies for organizations in the arts, non-profit, and technology sectors. His mindful communications put personalities, brands, and new products on the map and engaged their constituencies.

As an early employee at www.amiestreet.com, and as the director of communications, Zane initiated and led PR and marketing initiatives that helped put the company in the start-up spotlight.

Zane's strategic communications and project management skills deliver top-tier international coverage.

He has represented startups and luminaries including: Demotix, Janera, Loretta Napolenoni and Greg Palast BBC NewsNight. Zane has been an influential member of communication teams representing Free the Children International, Dockers Pants “Man Grants”, Google Mobile, Songza.com, and Cognito Comics-Operation Ajax.

Zane is based in Brooklyn, NY, earned his degree from UC Santa Cruz, and is fluent in English and French.