jubii.com U.S. launch
www.jubii.com

C H A L L E N G E

  • Launch the first online destination with a dedicated suite of Web services for one-stop communication, file sharing, storage, and trusted social network.
  • Build brand awareness of the new service.
  • Drive viral adoption of Beta release.
  • Establish the Jubii.com brand as the only intuitive place online for communication, with a unique combination of services including email, text, chat, SMS, VoIP, picture, and video sharing.
  • Drive Jubii.com active user registrations, and help keep them engaged.

S T R A T E G Y

  • Capitalize on the power of both the mainstream media (MSM) and the online culture in the U.S.
  • Develop PR messages that drive awareness, desire to register and repeated use of Jubii.com.
  • Reach out to influential bloggers covering Web 2.0 and social networks, key media that blog, and industry analysts who influence the adoption of new technologies.
  • Offer a private jubii.com Beta site to key influencers/bloggers.
  • Break the news on a blog and secure top-tier press coverage [online, print].

M E C H A N I C S
We quietly introduced Jubii.com in February 2007 with outreach to top-tier influencers and bloggers. These press and pundits had the opportunity to test a private Beta site and assess its functionality prior to unveiling the Jubii.com service to the public six weeks later. We conducted a bi-Coastal media tour, including conference calls and desk side briefings with top-tier news outlets and influential bloggers including Michael Arrington, founder of techcrunch, and Walter Mossberg, of the Wall Street Journal. 

We crafted and distributed a social media press release, delivered a fact sheet, and pitched hundreds of MSM reporters and college campus publications across the U.S.

R E S U L T S
By early April 2007, we had secured more than 12.9 million media impressions from feature stories in media outlets such as The New York Times, The Seattle Times and The San Jose Mercury News. Blog coverage on mashable.com, web2.0news.com, CNet and many others continues to drive new Jubii.com users.

The 2007 product launch public relations campaign has generated:

  1. 12.9+ million print impressions.
  2. 100+ blogs about Jubii.com [with numbers increasing daily].
  3. Web 2.0 Expo 2007 presence.
  4. eTV Broadcast www.eTVshow.com.
  5. 1000’s of active jubii.com users in the U.S.

 
© 2007 Groshelle Communications | All rights reserved.